The Samsung Unpacked event brought us the Galaxy Z Flip3 and Z Fold3 smartphones with water resistance and flagship chipsets. The Galaxy Watch4 series followed them on stage and the event was wrapped up by the new TWS earphones Galaxy Buds2.
Now the event is done and dusted, and as tradition goes Samsung posted a bunch of promo videos which will tell you everything you need to know about the new devices.
The Galaxy Z Fold3 and Z Flip3 are not just foldable smartphones, they are fashion accessories and social statements. This ad with a catchy tune is likely going to be on TV, highlighting all the fine details that these devices bring.
The Galaxy Watch4 and Galaxy Watch4 Classic bring a modern 5nm chipset, Wear OS and a stylish design. They are smartwatches for active and health-conscious people who will have the “freedom to express themselves”, at least according to Samsung.
There’s a slightly shorter video which is probably directed for a TV ad. It highlights all the health-related features.
Samsung developed the Z Fold3 and Z Flip3 with IPX8 rating, making them the first foldable phones in the world to be protected from water immersion. That’s why the maker rightfully claims these are its toughest foldables.
After some short videos, Samsung also posted this introduction film. It goes through all the key specs, and gives more info on how the S Pen is working on the internal screen.
Having an IPX8 rating on a foldable smartphone is a big accomplishment because of all the moving parts. Samsung delivers a five-minute walkthrough of how it did the job - designers used corrosion-resistant material for the hinge and rubber to protect the more vulnerable parts like connectors.
The Samsung Galaxy Buds2 come with a similar design to the Galaxy Buds Pro but are lighter and cheaper.
Samsung has long been partnering with world-famous boy band BTS and the latest episode sees BTS record a whole new song and video which are a three-minute-long ad for the Z Flip3.
The collaboration does not stop here. The rapper and producer Suga from BTS actually composed a new rendition of the emblematic “Over the Horizon” ringtone. This is the first time Samsung is updating its ringtone with the launch of a phone that is not from the S series - all previous iterations arrived with the first Samsung flagship of the year.
The last noteworthy video includes all the highlights from the Unpacked event. It's a good watch if you want a nicely condensed summary of what happened on stage.
All the devices announced today are up for pre-order, with sales starting on August 27
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